Online Marketing: The more recession, more and more development

As economic decline, people increasingly need the internet to find jobs, opportunities or just to share the fun together ... This sad cause online marketing growing, especially while unemployment increased in recent times.

At the seminar "New Dictionary of the Harvard study of marketing strategies in the digital era - Lessons for entrepreneurs from Vietnam," took place today (15 / 3), in Vietnam, the BBC Press Distribution Report of the Company held VietNam, GS. John Quelch said, to reach customers in the amount of 150 million phones need 89 years, television needs to 38 years, mobile phones need to 14 years ... the internet, particularly social network Facebook just need five years.
Large pie, who "eat" less
This shows that the effect of online marketing tools for businesses is huge. However, most enterprises in the world are not recognized or not to invest in the array of online marketing for any reason there.
By GS. John Quelch, the 10 companies spend more funding for online advertising, led by Time Warner (a corporation of the leading communication) also makes up only 7% of the total cost of marketing units.
Meanwhile, time to use the media and consumer expenditures for advertising in the U.S. statistics in 2008 venh rate is quite different, especially in the field of internet and radio. Accordingly, accounting for 28% of internet traffic, but expenses for marketing firms only account for 12%, radio is the same with 21% and 6%.
Scope of television viewers up 37%, but expenses for marketing firms accounted for 42% Now. Similarly, in a notice of the reader consumes a modest rate - 8%, but there is 15% of the total cost of marketing your business.
The expenditures on Internet advertising in 2009, accounting for 12.9% of total expenditures for advertising worldwide. This rate increased significantly compared with the previous year, however, the GS. John Quelch, the company has not really recognize the influence of the internet for their brands.
One of the most important reason is GS. John Quelch is a business justification for strong hands of traditional marketing spend to buy power rather than promoting products. Also, with online advertising, especially social networks, enterprises are difficult to control effectively ...
However, the trend for detailed surf information, entertainment, sharing ... increasingly spread. With Web 2.0, people can experience feelings rather than simply gather information as the traditional information channels. Consumers can interact with the marketing unit for the two sides understand each other better.
Can be said that online marketing is almost no cost, but the quick response more effective interaction, which leads to success faster, but business has not really realize this.
Economic recession, growing internet
GS. John Quelch recommendations, to determine the right business goals for online marketing, by increasing the economic downturn, this growing field. When unemployment increases, many customers prefer more at home, resulting in the need to use social networks to rise. In addition, the crisis of confidence often hear the word of mouth advice on social networks.
GS. John Quelch said that 90% of American believe in the word of mouth information on social networks like Facebook, Myspace ..., following by the website - up 70%, while advertising on television, accounts for 45% .
"Information from social networks are not moderated and experience from practice, so the level of trust than the ads on television, which was trimmed neat and clean." , GS. John Quelch said.
Fact that the GS. John Quelch demonstrated by the success of these world famous brands such as Dove. Brand was very successful when strong reviews in the social networks and create effects from consumers.
By GS. John Quelch, if known to exploit social networking, companies can fully create spectacular breakthrough for my brand, by the spread of the network is extremely large. Also, stop duration in social networking sites longer than traditional information, by which to share them.
This makes the traditional media headache and trends slowed the development of digital media. Fact, last time, many newspapers in the world has been automatically closed because of digital media "robbery" lost ads. Many newspapers in the U.S. to pressure at any issue, just published on the weekend because more revenue is not compensated.
"Newspaper print, the commercial, King is guilty. The newspaper is still alive in the U.S. primarily weekly newspapers, magazines or selling monthly magazine, by the apparatus of the newspaper report on this lighter. However, the future of newspapers is also not very well-lit by information generally slower internet and light to many. "GS. John Quelch said.
This makes a lot of newspapers for the birth notice in order to attract online readers. However, the newspapers often have to bear a rather bulky apparatus, so the final effect is not high. Can be said, in an era of Web 2.0, enterprises are fully active step in building your brand.
In that case Pepsi in China is a typical. The company quickly posting videos of customers, allowing average vote online and win customers will see celebrities. The result is a 27,000 detailed review.
're Saying is some people think that China, the Olympics are officially sponsored by Pepsi more than people think that is Coke. This only social network can do, but other companies successfully implement it not much.
Listen to the seminar "New Dictionary of the Harvard study: marketing strategy in the era of" the newspaper VietNamNet, groups Nguyen Truong Hoang Phuong Mai, Le Thi Ngoc Rich, Nguyen Cong Tu, Faculty of International Business sector Foreign Trade University of Hong Bang was the International Emergency email account to write for the Court to attend. Although the limited number of guests, but the seminar organizer had arranged seats for you.
According to the SV is, today, most college students just reach the workshop on study, social activities, community. Opportunity to reach the scale of marketing seminars like this are usually very rare to be taking more of the workshops held by the BBC to expand knowledge, compare and compare the knowledge of the curriculum .
"This is really valuable knowledge, it is useful not only for students in Foreign Trade at the toddler into specialized heart that is the lesson for those who wish to pursue" business "business marketing" - SV Nguyen Cong Tu heart Dak.
The students attended workshops not miss the opportunity to own "marketing" the image of yourself. Enlist at the seminar break, the students tried to reach business leaders discuss the major questions, find relationships in the military may, or may apply to practice when End curriculum.