Carlo Ancelotti concedes Chelsea have lost composure

Carlo Ancelotti believes Manchester United are "well placed" to win the title following Chelsea's recent slip-ups. Photograph: Alex Livesey/Getty Images

Carlo Ancelotti conceded tonight that his Chelsea team had lost confidence and composure after their second demoralising result in a week. Six days after going out of the Champions League they could only draw 1-1 at Blackburn Rovers and their manager admitted they were no longer favourites for the Premier League title.

Didier Drogba gave Chelsea a sixth‑minute lead with his 28th goal of the season but they threw away a winning position when El Hadji Diouf equalised in the second half. Ancelotti later accepted that Manchester United were now "strongly placed" for what would be their fourth championship in a row. "For us it is less of a probability," he said.

In all competitions Chelsea have won five and lost four of their last 11 games and Ancelotti believes the rot set in when they were beaten 4-2 at home by Manchester City on 27 February. "That result was unbelievable and since that day we have been in difficulty," he said. "The confidence is not there at the moment and winning is the only solution, starting at Portsmouth on Wednesday. It is vital that we win that one.

"It is more difficult for us to win the title now. It is not impossible but to do it we need to play better. Collectively we need to work together to go forward. I don't know how many points we need but it is possible that we will have to win every game."

Chelsea and their manager were encouraged by the fact that United still had to play at Ewood Park, on 11 April. Ancelotti said: "It will be difficult here for them, too. Blackburn at home are very strong. They have lost here only twice and you have to fight them for everything. Every team finds it difficult here."

After Portsmouth on Wednesday Chelsea play Aston Villa at home and Manchester United away in what the midfielder Frank Lampard described tonight as "make or break" fixtures.

Ancelotti was asked if his team had been suffering a hangover after elimination from the Champions League by Internazionale. "I'm not sure about that but I don't think so," he said. "In the first half we played well, scored a good goal and had other chances, which we should have taken. In the second half it was more difficult for us to play on the floor because Blackburn won a lot of the second balls and when that happened we lost our composure.

"By the time we got it back it was too late. Manchester United are now top of the league and we have to run more and do better and leave this behind us as soon as possible."

Sam Allardyce, the Blackburn manager, believes Chelsea could still pull off a league and FA Cup double. "We've put a dent in their chances but they are still capable of doing it," he said.

source guardian.co.uk

The world's 10 youngest billionaires

Every year, America's Forbes magazine publishes a revealing list of the world's richest people. This year Mexican telecom mogul Carlos Slim has knocked Microsoft owner Bill Gates off the top spot, with a $53.5 billion (£35.3 billion) fortune. The highest placed UK resident is Lakshmi Mittal, the Indian born steel magnate, who, worth $28.7 billion, is in the number five spot.

But who are the candidates for the top spot in the future. Here are Forbes' top 10 youngest billionaires.

1. Mark Zuckerberg (see picture above)

Net worth: £2.6 billion ($4 billion)

How: Internet

Age: 25

Citizenship: US

Marital status: Single

The Facebook-founder launched the social networking site from his Harvard bedroom in 2004.

2. John Arnold

Net worth: £2.6 billion ($4 billion)

How: Energy trading

Age: 36

Citizenship: US

Marital status: Married

Hired by Enron and founded hedge fund Centaurus Energy in 2002 after Enron collapsed.

3. Yang Huiyan

Net worth: £2.2 billion ($3.4 billion)

How: Property

Age: 28

Citizenship: China

Marital status: Married

Her fortune is tied up in her holding in Guangdong developer Country Garden, run by her father Yeung Kwok Keung.

4. Albert von Thurn und Taxis

Net worth: £1.4 billion ($2.2 billion)

How: Inheritance

Age: 26

Citizenship: Germany

Marital status: Single

Inherited fortune on his 18th birthday and lives in family castle, Schloss Emmeram.

5. Fahd Hariri

Net worth: £900 million ($1.4 billion)

How: Construction, investments

Age: 29

Citizenship: Lebanon

Marital status: Single

Youngest son of assassinated Lebanese prime minister Rafiq Hariri inherited stake in his father's construction, telecom and property empire.

6. Aymin Hariri

Net worth: £900 million ($1.4 billion)

How: Construction, investments

Age: 31

Citizenship: Saudi Arabia

Marital status: Married

Brother of above, while other brother Saad is Prime Minister of Lebanon.

7. Yoshikazu Tanaka

Net worth: £900 million ($1.4 billion)

How: Internet

Age: 33

Citizenship: Japan

Marital status: Na

Like Zuckerberg, Tanaka also made his fortune from a social networking site, Gree.

8. Kostyantin Zhevago

Net worth: £790 million ($1.2 billion)

How: Banking, mining

Age: 36

Citizenship: Ukraine

Marital status: Married

Has majority stake in iron ore producer Ferrexpo and Finance & Credit Bank.

9. Lee Ziaohui

Net worth: £658 million ($1 billion)

How: Manufacturing

Age: 28

Citizenship: China

Marital status: Na

Chairman of one of China's biggest private steel manufacturers Shanxi Haixin Iron & Steel Group, since father was shot in 2003.

10. Shahid Balwa

Net worth: £658 million ($1 billion)

How: Property

Age: 36

Citizenship: India

Marital status: Married

Partner in DB Realty whose projects include Turf Estate, a luxury high-rise, and the 108-storey Park Hyatt Hotel in Mumbai.

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source timesbusiness.typepad.com

House Approves Health Overhaul, Sending Landmark Bill to Obama

WASHINGTON — House Democrats approved a far-reaching overhaul of the nation’s health system on Sunday, voting over unanimous Republican opposition to provide medical coverage to tens of millions of uninsured Americans after an epic political battle that could define the differences between the parties for years.


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Related

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Transcript: Obama’s Remarks on House Health Bill Passage (March 22, 2010)
Text: Proposed Executive Order on Health Care Bill (March 22, 2010)
A Historic Moment for Health Care?


Will the health bill fundamentally alter the American social safety net?
Join the Discussion »
Enlarge This Image

Brendan Smialowski for The New York Times
Reporters gathered around Representative Nancy Pelosi, the House speaker, at the Capitol on Sunday. Ms. Pelosi called the health care bill “liberating legislation.” More Photos »
With the 219-to-212 vote, the House gave final approval to legislation passed by the Senate on Christmas Eve. Thirty-four Democrats joined Republicans in voting against the bill. The vote sent the measure to President Obama, whose yearlong push for the legislation has been the centerpiece of his agenda and a test of his political power.

After approving the bill, the House adopted a package of changes to it by a vote of 220 to 211. That package — agreed to in negotiations among House and Senate Democrats and the White House — now goes to the Senate for action as soon as this week. It would be the final step in a bitter legislative fight that has highlighted the nation’s deep partisan and ideological divisions.

On a sun-splashed day outside the Capitol, protesters, urged on by House Republicans, chanted “Kill the bill” and waved yellow flags declaring “Don’t Tread on Me.” They carried signs saying “Doctors, Not Dictators.”

Inside, Democrats hailed the votes as a historic advance in social justice, comparable to the establishment of Medicare and Social Security. They said the bill would also put pressure on rising health care costs and rein in federal budget deficits.

“This is the Civil Rights Act of the 21st century,” said Representative James E. Clyburn of South Carolina, the No. 3 Democrat in the House.

Mr. Obama celebrated the House action in remarks at the White House.

“We pushed back on the undue influence of special interests,” Mr. Obama said. “We didn’t give in to mistrust or to cynicism or to fear. Instead, we proved that we are still a people capable of doing big things.”

“This isn’t radical reform,” he added, “but it is major reform.”

After a year of combat and weeks of legislative brinksmanship, House Democrats and the White House clinched their victory only hours before the voting started on Sunday. They agreed to a deal with opponents of abortion rights within their party to reiterate in an executive order that federal money provided by the bill could not be used for abortions, securing for Democrats the final handful of votes they needed to assure passage.

Winding up the debate, Speaker Nancy Pelosi said: “After a year of debate and hearing the calls of millions of Americans, we have come to this historic moment. Today we have the opportunity to complete the great unfinished business of our society and pass health insurance reform for all Americans that is a right and not a privilege.”

The House Republican leader, Representative John A. Boehner of Ohio, said lawmakers were defying the wishes of their constituents. “The American people are angry,” Mr. Boehner said. “This body moves forward against their will. Shame on us.”

Republicans said the plan would saddle the nation with unaffordable levels of debt, leave states with expensive new obligations, weaken Medicare and give the government a huge new role in the health care system.

The debate on the legislation set up a bitter midterm campaign season, with Republicans promising an effort to repeal the legislation, challenge its constitutionality or block its provisions in the states.

Representative Paul D. Ryan, Republican of Wisconsin, denounced the bill as “a fiscal Frankenstein.” Representative Lincoln Diaz-Balart, Republican of Florida, called it “a decisive step in the weakening of the United States.” Representative Virginia Foxx, Republican of North Carolina, said it was “one of the most offensive pieces of social engineering legislation in the history of the United States.”

But Representative Marcy Kaptur, Democrat of Ohio, said the bill heralded “a new day in America.” Representative Doris Matsui, Democrat of California, said it would “improve the quality of life for millions of American families.”

The health care bill would require most Americans to have health insurance, would add 16 million people to the Medicaid rolls and would subsidize private coverage for low- and middle-income people, at a cost to the government of $938 billion over 10 years, the Congressional Budget Office said.

The bill would require many employers to offer coverage to employees or pay a penalty. Each state would set up a marketplace, or exchange, where consumers without such coverage could shop for insurance meeting federal standards.

The budget office estimates that the bill would provide coverage to 32 million uninsured people, but still leave 23 million uninsured in 2019. One-third of those remaining uninsured would be illegal immigrants.

The new costs, according to the budget office, would be more than offset by savings in Medicare and by new taxes and fees, including a tax on high-cost employer-sponsored health plans and a tax on the investment income of the most affluent Americans.

Cost estimates by the budget office, showing that the bill would reduce federal budget deficits by $143 billion in the next 10 years, persuaded some fiscally conservative Democrats to vote for the bill.

Democrats said Americans would embrace the bill when they saw its benefits, including some provisions that take effect later this year.

Health insurers, for example, could not deny coverage to children with medical problems or suddenly drop coverage for people who become ill. Insurers must allow children to stay on their parents’ policies until they turn 26. Small businesses could obtain tax credits to help them buy insurance.
Enlarge This Image

Brendan Smialowski for The New York Times
House Minority Leader John Boehner, left, and Representative Eric Cantor walked with other Republicans to the House floor on Sunday. More Photos »

A blog from The New York Times that tracks the health care debate as it unfolds.
More Health Care Overhaul News

Health Care Conversations

Share your thoughts about the health care debate.
Top Discussions: The White House Proposal | Taxes and the National Deficit | The Senate Bill
Multimedia


Slide Show
A House Divided Over the Health Bill's Passage

Interactive Graphic
Proposed Changes in the Final Health Care Bill

Interactive Map
House Roll Call: Final Approval on Health Care
Other Votes: Rules | Reconciliation

Video
Obama: ‘This Is What Change Looks Like’ (via MSNBC)
Related

News Analysis: Big Win for Obama, but at What Cost? (March 22, 2010)
Another Long March in the Name of Change (March 22, 2010)
Legal and Political Fights Loom for Democrats (March 22, 2010)
In Reform, Boons for Hospitals and Drug Makers (March 22, 2010)
For Consumers, Clarity on Health Care Changes (March 22, 2010)
Transcript: Obama’s Remarks on House Health Bill Passage (March 22, 2010)
Text: Proposed Executive Order on Health Care Bill (March 22, 2010)
A Historic Moment for Health Care?


Will the health bill fundamentally alter the American social safety net?
Join the Discussion »
The Democratic effort to secure the 216 votes needed for passage of the legislation came together only after last-minute negotiations involving the White House, the House leadership and a group of Democratic opponents of abortion rights, led by Representative Bart Stupak of Michigan. On Sunday afternoon, members of the group announced that they would support the legislation after Mr. Obama promised to issue an executive order to “ensure that federal funds are not used for abortion services.”

Mr. Stupak described the order as a significant guarantee that would “protect the sanctity of life in health care reform.” But supporters of abortion rights — and some opponents — said the order merely reaffirmed what was in the bill.

The vote to pass the Senate version of the bill means that it will become the law of the land as soon as Mr. Obama signs it, regardless of when — or even whether — the Senate acts on the package of changes the House also passed.

The Senate majority leader, Harry Reid of Nevada, has promised to take up the package of changes in short order, and he has said he has the votes to pass it. The Senate will consider it under a parliamentary maneuver that will allow the Democrats to pass it with a simple majority, averting the threat of a Republican filibuster.

Indeed, Senate Republicans were quickly faced with a need to recalibrate their message from one aimed at stopping the legislation to one focused on winning back a sufficient number of seats in Congress to repeal it.

Mr. Obama, in his remarks shortly before midnight in the East Room, urged the Senate to complete the final pieces of the legislation. “Some have predicted another siege of parliamentary maneuvering in order to delay it,” he said. “I hope that’s not the case.”

He continued, “It’s time to bring this debate to a close and begin the hard work of implementing this reform properly on behalf of the American people.”

Mr. Obama watched the roll call with Vice President Joseph R. Biden Jr. in the Roosevelt Room in the White House.

The House galleries were full, and the floor was unusually crowded, for the historic debate on health care.

Working together, Mr. Obama and Ms. Pelosi revived the legislation when it appeared dead after Democrats lost their 60th vote in the Senate and with it their ability to shut off Republican filibusters.

Republicans said they would use the outcome to bludgeon Democrats in this year’s Congressional elections. The White House is planning an intensive effort to convince people of the bill’s benefits. But if Democrats suffer substantial losses in November, Mr. Obama could be stymied on other issues.

The campaign for a health care overhaul began as a way to help the uninsured. But it gained momentum when middle-class families with health insurance flooded Congress with their grievances. They complained of soaring premiums. They said their insurance had been canceled when they got sick.

“It’s not just the uninsured,” said Representative Jim McGovern, Democrat of Massachusetts. “We also have to worry about people with insurance who find, for crazy reasons, that they are somehow going to be denied coverage.”

In the end, groups like the United States Chamber of Commerce and the National Federation of Independent Business tried to stop the bill, saying it would increase the cost of doing business. But other groups, including the American Medical Association and AARP, backed it, as did the pharmaceutical industry.

Lawmakers agreed that Sunday’s debate was historic, but they were poles apart in assessing the legislation.

Representative Rodney Alexander, Republican of Louisiana, said, “You cannot expect to expand coverage to millions of individuals and to curb costs at the same time.”

Republicans said the picture painted by the budget office was too rosy, because the new taxes and fees would start immediately, while the major costs would not show up for four years.

Moreover, Republicans said Democrats would pay a price for defying public opinion on the bill.

“Are you so arrogant that you know what’s best for the American people?” Representative Paul Broun, Republican of Georgia, asked the Democrats. “Are you so ignorant to be oblivious to the wishes of the American people?”

Lawmakers spoke with deep conviction in explaining their votes.

“Health care is not only a civil right, it’s a moral issue,” said Representative Patrick J. Kennedy, Democrat of Rhode Island, who invoked the memory of his father, Senator Edward M. Kennedy, a Massachusetts Democrat and a lifelong champion of health care for all.

After the legislation passed, Mr. Obama sought to place the day in perspective.

“In the end what this day represents is another stone firmly laid in the foundation of the American dream,” the president said. “Tonight, we answered the call of history as so many generations of Americans have before us. When faced with crisis, we did not shrink from our challenges. We overcame them. We did not avoid our responsibilities, we embraced it. We did not fear our future, we shaped it.”

source nytimes.com

Arsenal for once happy to win ugly after Thomas Verlaelen's dismissal

Those renowned for their beauty tend to hide indoors when suffering a tick or acne and there have been times when Arsenal seemed to be the sort of team that would rather not be exposed to the glare of the spotlight that accompanies success unless their achievements were aesthetically pleasing. However, just as Cesc Fàbregas was prepared to play with a beard grown to disguise evidence of a neck infection, at present Arsenal mind little how prettily they might win the title.

Down to ten men for a little more than half the game and with the lumbering Sol Campbell and inexperienced Alexandre Song in central defence once Thomas Vermaelen had been dismissed, Arsène Wenger’s team had to be prepared to be pragmatic. It would be stretching it to state that Arsenal hoofed their way to victory but they did graft.

Arsenal are becoming adept at ignoring snide remarks. A side that collapse in adversity? A side that can be physically intimidated? A team ill equipped to last the pace of a tough title race?

“If you had listened to the predictions then we should not have even bothered starting the championship and we would have paid not to go down,” Wenger said.

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The manager likes to emphasise how young his players are, as if he, too, cannot believe how they have adapted this season. It sounded like an excuse before, that silverware was doubly difficult for the less experienced to chase. Now, though, it sounds more like a dig at the ageing team at Stamford Bridge. Arsenal have the energy and the fearlessness of youth rather than the recklessness of it.

Arsenal had taken the lead long before Vermaelen was punished for nudging over Guillermo Franco. After a neat interchange of passes with Nicklas Bendtner in the fifth minute, Denilson fired a shot of impressive precision past Robert Green. The Brazil midfield player spoilt the moment with an overly rehearsed, gyrating celebration but the goal appeared to herald a goal-fest.

Instead, West Ham United were allowed some possession and, gratified, they were sprightly and optimistic. That sunny disposition evaporated when Alessandro Diamanti fluffed his penalty kick, allowing Manuel Almunia to be afforded rare hero status for the ensuing save. The half-time whistle then blew, which gave Gianfranco Zola the chance to reignite his players’ self-belief and for five minutes they scampered happily about. Curiously, they failed to maintain the pressure.

“I think we lost our composure,” Zola, the West Ham manager, said. “We did very well for the first five minutes and moved the ball around. We became impatient. We lost the shape and energy.”

Quite how a team can lose interest when they are so close to the relegation zone is a question that has to trouble Zola. West Ham simply do not play like a team in danger. This is partly because they have several players of a mid-table calibre, partly because they indulge in flair and partly because they probably do not believe relegation is realistic.

There are worse teams than West Ham in the Premier League. But tomorrow they face Wolverhampton Wanderers at Upton Park. This will be a fascinating contest, not least because Mick McCarthy, the Wolves manager, decided many months ago that his team needed fully to comprehend and accept that they were in a relegation battle. Against Arsenal, there were few clues that West Ham have adopted the same tack.

“You are playing against ten men, you are playing very well and you are playing at Arsenal; you get excited,” Zola said. “You want to sort out situations on your own. That was the difference. When you are 11 versus ten, you have to use the whole team. You have to use the superiority in areas they cannot get to quickly.”

There is no doubt Arsenal will miss Vermaelen when they play Birmingham City at St Andrew’s on Saturday, but there is a faint whiff of defiance about the club, a sense that obstacles can be fun.

“If we want to have a future then we have to show mental quality and not give up, no matter what happens,” Wenger said. In fact, the event that his players had most trouble handling was the draw for the Champions League quarter-finals the previous day. The knowledge that Arsenal had been paired with Barcelona was a distraction, according to Wenger.

“There is a lot of time to think about Barcelona,” Fàbregas, the Arsenal captain, said. “Our first priority is Birmingham and that is the sign of champions, taking things game by game.”

Fàbregas drew the handball — it looked as if the Spaniard was deliberately tempting Matthew Upson to handle — that gave Arsenal a penalty. The spot-kick by Fàbregas was as composed as Diamanti’s had been nervy and the home fans, delighted by the palpable sense that their team were winning the battle, sang that they only had ten men. It was a necessary reminder because West Ham had clearly forgotten. Arsenal wasted time on occasion and looked for free kicks, classic weapons when a man down.

“They tried to use all their experience and that is a sign that Arsenal are becoming very mature,” Zola said of such antics. “Arsenal, along with Barcelona, are the team who are playing the best football in Europe probably. They are very good to watch. Whether they are going to be able to do that until the end, I don’t know. That is the question that everybody is asking.”

But they are not asking that at the Emirates Stadium, they are wondering, instead, just how close are they to lifting a trophy.

Arsenal (4-2-3-1): M Almunia 7 E Eboué 6 S Campbell 5 T Vermaelen 5 G Clichy 5 Denilson 7 A Song 8 S Nasri 5 F Fàbregas 7 A Arshavin 5 N Bendtner 6. Substitutes: A Diaby 5 (for Bendtner, 58min), B Sagna (for Nasri, 74), Eduardo da Silva (for Arshavin, 84). Not used: L Fabianski, M Silvestre, T Walcott, T Rosicky. Next: Birmingham City (a).

West Ham (4-4-1-1): R Green 5 J Spector 6 J Tomkins 6 M Upson 5 F Daprela 5 A Diamanti 6 V Behrami 5 R Kovac 5 J Stanislas 5 Mido 5 G Franco 4. Substitutes: C Cole 6 (for Franco, 57min), M Noble 5 (for Kovac, 70), B McCarthy (for Mido, 75). Not used: M Stech, J Spence, H Ilunga, Ilan. Next: Wolverhampton Wanderers (h).

Referee: M Atkinson. Attendance: 60,077

source timesonline.co.uk

Manchester United have lift-off as Chelsea falter in Premier League title race

Sir Alex Ferguson’s side strengthen their grip with win over Liverpool as rivals are pegged back by Blackburn
Manchester United strengthened their grip at the top of the Barclays Premier League yesterday when Chelsea lost vital ground in the title race.

Chelsea drew 1-1 away to Blackburn Rovers to drop to third place, four points adrift of United, who came from behind to beat Liverpool 2-1 at Old Trafford earlier in the day.

Didier Drogba put Chelsea in front, but El-Hadji Diouf equalised for Blackburn with 20 minutes remaining to compound a miserable week for Carlo Ancelotti’s team after their elimination from the Champions League by Inter Milan.

Ancelotti believes that Chelsea must win their game in hand against Portsmouth at Fratton Park on Wednesday if they are serious about denying United an unprecedented fourth successive league title. Arsenal are two points behind the champions in second.

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“It will be more difficult now to win the title, but it’s not impossible,” the Chelsea manager said. “We have a good chance, but it will be more difficult. We can’t afford to lose our confidence and composure. They [United] are top of the list. We have to run more and do better. We have to leave this moment as soon as possible. It is important to win on Wednesday.”

Rafael Benítez accused Antonio Valencia of diving to win the penalty that prompted United’s fightback and “changed everything”, according to the Liverpool manager. Liverpool were leading 1-0 through a Fernando Torres goal when Javier Mascherano pulled down Valencia in the twelfth minute.

Wayne Rooney’s penalty was saved by Pepe Reina only for the England striker to score his 33rd goal of the season from the rebound, before Park Ji Sung won the game on the hour with a diving header. Torres missed a glaring opportunity to equalise in the fifth and final minute of stoppage time and Rooney was spotted limping after the game, with United hopeful he has not aggravated a niggling knee problem.

Asked if he felt Valencia had dived, Benítez said: “Yes, I think so. It’s not clear, there is maybe a contact, but the way he fell was strange. I’ve seen three replays and the last one was very suspicious. One situation changed everything. I think he [Howard Webb] is a very good referee.”

The initial contact from Mascherano on Valencia appeared to take place outside the area, but Sir Alex Ferguson believed it was a certain penalty and said the Liverpool midfield player should have been sent off. “I thought for the penalty kick it was a red card,” the United manager said. “There was no way [Jamie] Carragher could have got across to stop Valencia from shooting.”

Benítez responded by implying that Ferguson’s outburst was an example of his apparent attempts to influence referees. The pair were seen exchanging angry words after Rooney’s goal. “He has an opinion about everything,” Benítez said.

source timesonline.co.uk

Online Marketing: The more recession, more and more development

As economic decline, people increasingly need the internet to find jobs, opportunities or just to share the fun together ... This sad cause online marketing growing, especially while unemployment increased in recent times.

At the seminar "New Dictionary of the Harvard study of marketing strategies in the digital era - Lessons for entrepreneurs from Vietnam," took place today (15 / 3), in Vietnam, the BBC Press Distribution Report of the Company held VietNam, GS. John Quelch said, to reach customers in the amount of 150 million phones need 89 years, television needs to 38 years, mobile phones need to 14 years ... the internet, particularly social network Facebook just need five years.
Large pie, who "eat" less
This shows that the effect of online marketing tools for businesses is huge. However, most enterprises in the world are not recognized or not to invest in the array of online marketing for any reason there.
By GS. John Quelch, the 10 companies spend more funding for online advertising, led by Time Warner (a corporation of the leading communication) also makes up only 7% of the total cost of marketing units.
Meanwhile, time to use the media and consumer expenditures for advertising in the U.S. statistics in 2008 venh rate is quite different, especially in the field of internet and radio. Accordingly, accounting for 28% of internet traffic, but expenses for marketing firms only account for 12%, radio is the same with 21% and 6%.
Scope of television viewers up 37%, but expenses for marketing firms accounted for 42% Now. Similarly, in a notice of the reader consumes a modest rate - 8%, but there is 15% of the total cost of marketing your business.
The expenditures on Internet advertising in 2009, accounting for 12.9% of total expenditures for advertising worldwide. This rate increased significantly compared with the previous year, however, the GS. John Quelch, the company has not really recognize the influence of the internet for their brands.
One of the most important reason is GS. John Quelch is a business justification for strong hands of traditional marketing spend to buy power rather than promoting products. Also, with online advertising, especially social networks, enterprises are difficult to control effectively ...
However, the trend for detailed surf information, entertainment, sharing ... increasingly spread. With Web 2.0, people can experience feelings rather than simply gather information as the traditional information channels. Consumers can interact with the marketing unit for the two sides understand each other better.
Can be said that online marketing is almost no cost, but the quick response more effective interaction, which leads to success faster, but business has not really realize this.
Economic recession, growing internet
GS. John Quelch recommendations, to determine the right business goals for online marketing, by increasing the economic downturn, this growing field. When unemployment increases, many customers prefer more at home, resulting in the need to use social networks to rise. In addition, the crisis of confidence often hear the word of mouth advice on social networks.
GS. John Quelch said that 90% of American believe in the word of mouth information on social networks like Facebook, Myspace ..., following by the website - up 70%, while advertising on television, accounts for 45% .
"Information from social networks are not moderated and experience from practice, so the level of trust than the ads on television, which was trimmed neat and clean." , GS. John Quelch said.
Fact that the GS. John Quelch demonstrated by the success of these world famous brands such as Dove. Brand was very successful when strong reviews in the social networks and create effects from consumers.
By GS. John Quelch, if known to exploit social networking, companies can fully create spectacular breakthrough for my brand, by the spread of the network is extremely large. Also, stop duration in social networking sites longer than traditional information, by which to share them.
This makes the traditional media headache and trends slowed the development of digital media. Fact, last time, many newspapers in the world has been automatically closed because of digital media "robbery" lost ads. Many newspapers in the U.S. to pressure at any issue, just published on the weekend because more revenue is not compensated.
"Newspaper print, the commercial, King is guilty. The newspaper is still alive in the U.S. primarily weekly newspapers, magazines or selling monthly magazine, by the apparatus of the newspaper report on this lighter. However, the future of newspapers is also not very well-lit by information generally slower internet and light to many. "GS. John Quelch said.
This makes a lot of newspapers for the birth notice in order to attract online readers. However, the newspapers often have to bear a rather bulky apparatus, so the final effect is not high. Can be said, in an era of Web 2.0, enterprises are fully active step in building your brand.
In that case Pepsi in China is a typical. The company quickly posting videos of customers, allowing average vote online and win customers will see celebrities. The result is a 27,000 detailed review.
're Saying is some people think that China, the Olympics are officially sponsored by Pepsi more than people think that is Coke. This only social network can do, but other companies successfully implement it not much.
Listen to the seminar "New Dictionary of the Harvard study: marketing strategy in the era of" the newspaper VietNamNet, groups Nguyen Truong Hoang Phuong Mai, Le Thi Ngoc Rich, Nguyen Cong Tu, Faculty of International Business sector Foreign Trade University of Hong Bang was the International Emergency email account to write for the Court to attend. Although the limited number of guests, but the seminar organizer had arranged seats for you.
According to the SV is, today, most college students just reach the workshop on study, social activities, community. Opportunity to reach the scale of marketing seminars like this are usually very rare to be taking more of the workshops held by the BBC to expand knowledge, compare and compare the knowledge of the curriculum .
"This is really valuable knowledge, it is useful not only for students in Foreign Trade at the toddler into specialized heart that is the lesson for those who wish to pursue" business "business marketing" - SV Nguyen Cong Tu heart Dak.
The students attended workshops not miss the opportunity to own "marketing" the image of yourself. Enlist at the seminar break, the students tried to reach business leaders discuss the major questions, find relationships in the military may, or may apply to practice when End curriculum.

Money easily with just mouse click

No need to worry see attitude of the boss and colleagues do, worry when companies fall into difficult situation, salaries are cut, you can completely own his work with a click.
From writing and graphic design to software development and marketing communications and social work ... numerous innovative applications based on the virtual world of your own will bring the salary that an employee normally not dare to dream.
Take a look at seven of the typical face thanks to the Internet to share they know how, you can learn how and the difficulties they have overcome.
1. Become a blogger:
According to Wall Street Journal, 1.7 million Americans have blogging to make money and 452,000 of them took it as a source of income. Ariel Meadow Sallings like a blogger, she shared his time to "care" a blog written for her company that she is doing part-time and a personal blog that she titled Offbeat Bride . "I've lost a year to build traffic to make to the ads and sponsoring on it," Stallings said. She launched the OffbeatBride from January 2007 and now, each month her blog attracted nearly 1 million hits. Advice that she is for what other bloggers? "Just blog. And more than a blog. Please read the other blog. There are many ways to make a living as a true blogger.
2. Website Design:
The blogger often need help to regularly change the look and the notation on their own website. This is where the web designer by Liz Andrade as the CMD + SHIFT Design chance to earn money easily. As much work related to other websites, once you have skills in hand, the cost to rent office to a minimum. "If I have a laptop and connect to the Internet, I will make money," Andrade said. And while also studied design at college, Andrade also learned a lot about web design and make money as a career really. To accomplish that, first, she received as a foot in a school of fashion design. She also regularly meet with the designers more freedom in the popular online forum as FreelanceSwitch.com, FreelanceFolder.com and WebWorkerDaily.com.
3. How social media marketing:
According to the report of the project Pew Internet and American Life Project, one of 10 adult Americans now use social networking as micro-blogging like Twitter to update friends and colleagues based on their current status, mood and the personal information of. No wonder, the advertising and marketing professionals such as Lisa Hanock-Jasie began promoting the development of their customers on social media sites. "It's become a virtual work exists today, and most contact with customers via the web, it looks like Web chat, e-mail or messaging, chat phone," an advertiser Independent said. Advantages: looking for work online is easier than ever. Also disadvantages: the single. Routed to that, Hanock-Jasie regular exchanges with some colleagues in the industry group on LinkedIn.
4. Founder of the website community:
The report of the project Pew Internet and American Life Project, most Americans under age 70 are using the Internet, do not get surprised when the site appears much as community grass. However, to release a community site more complicated to start a job freedom, Lara Eve Feltin, Biznik co-founder in 2005 with husband, brother Dan McComb, a community website winning awards for individuals to self-employment, the CEO and business owner operating on a small scale.
Feltin said: "Dan built the first version of this site in my spare time. Because our products are helping small businesses open so many comments help us free. Only the development site Dan was put to us hundreds of thousands of dollars. In short, be prepared for more difficult times and if you do not have the volunteers, the many programs and legal costs await you.
5. Owned e-commerce sites:
Most people who do crafts with understanding and artists will sell their goods online. As Maggie Kleinpeter and Michael Pittard opened their online store in 2001. Their booths selling the scarves were made manually by Kleinpeter and in the T-shirts to the wholesale and retail customers. "It took three years so it can be enough revenue for both of us," Pittard, who build and maintain their sales site says. Pittard said about the advantages of a shop on "the world is your shop, and we almost did not cost anything." Difficulty of selling online is no room online and try to map the customer feedback is not made right. To learn more about launch a commerce of your own, please see the website and community sites like Etsy.com TheSwitchboards.com, SuperNaturale.com and Craftster.org.
6. Professional design applications of social media:
In March 2009, has run TechCrunch.com blog titled "Some design specialists Facebook India earned about 700,000 dollars a month. While the web design specialists Jesse Stay has earned great interest the accounts Jesse continues to increase reputation for SocialToo, a set of tools and services online social media that Jesse construction. SocialToo brought 80% of income for Jesse (the rest was due to consultancy work).
Jesse's advice for designers What is social media? "Do not expected to get any investment is. Most beginnings are never received a dime from any project of investment funds, even if the economic situation is still brighter. Instead, you will need to rely on your savings until you make enough money to pay yourself. To learn more, find out the blogs on Facebook, within Facebook, forum for design specialists and foremost, you must have a passion for social media.
7. Business information online:
Erin Blaskie, an online marketing specialist, who earned a six figure sum of money when only 23, he was one of the participants in this field. Erin began her work is from 2004 as a virtual assistant, Erin now create and sell programs online training for entrepreneurs to promote themselves via the network.
Erin's advice for his colleagues in the profession is what? "Check out what actually exists in your market and find the space where" Erin said, "Interestingly, the manufacturing sector of this information, you can create them, published them, modify later if necessary to do so "

Cá độ bóng đá, trực tiếp được thưởng tiền

1 site của UnitedKingdom. Hãy thử tài dự đoán của bạn!


Bạn sẽ được tạo tài khoản miễn phí . Sau đó sẽ được cấp 1 số tiền ảo để đặt cược ở các môn thể thao : bóng đá , tennis ,...Cuối tháng sẽ tổng kết trao giải bằng tiền thật .

Đây là hình thức kiếm tiền thích hợp cho những bạn am hiểu về thể thao đặt biệt là bóng đá . Giải thưởng rất hấp dẫn , mỗi tháng có hơn 200 giải tổng trị giá 4000£. Giải cao nhất 100£, thấp nhât 5£. Nếu may mắn 1 tháng bạn có thể đạt mức tối đa là 100-300£.
Mức cash out thấp nhất là 5£ (chuyển khoản) .

1£ =30k vnd.

Khi được 25£ bạn có thể yêu cầu rút tiền bằng séc hay paypal hay MB.
Đây là hình thức kiếm tiền có thật 100% do 1 bookmker nổi tiếng có tên viết tắt là OLBG ở châu Âu tổ chức . OLBG có hơn 60'000 thành viên .
OLBG kiếm được tiền nhờ quảng cáo cho các nhà cái , họ được tiền khi có người click lên banner quảng cáo của họ để lâý freebet , bonus của các nhà cái sportbook , casino , poker .
Mối tháng có rất nhiều giải thưởng đang chờ bạn . Hãy tạo cho mình 1 tài khoản bằng cách click vào đây :
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1 trang web hiện ra , bạn click vào chữ REGISTER để đăngkí tài khoản .
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Đánh dấu chọn vào dòng I am over 18 & accept the Competition Rules and Team of the site . Click vào Improve My Betting Now .

OLBG sẽ gửi mail kích hoạt đến email của bạn , bạn phải vào email để kích hoạt tài khoản của mình .

Sau đó bạn log in và bắt đầu đặt cược. Bạn có ngay £1000 để đặt cược:
Mỗi tháng bạn có £1000 và mỗi ngày dc £100 =£4000. Số tiền này sau mỗi tháng lại reset lại. Cuối tháng bạn được chuyển tối đa £1000 sang tháng sau.
Tiền thắng cược không phải là tiền Cash Out. Cash Out là tiền thưởng cuối tháng. Dựa vào vị trí top của bạn mà mức thưởng từ 5->100£.
Bạn có thể vào Tipter Comp >> Prizes để xem cơ cấu giải thưởng hàng tháng.

Bạn cần phải có 1 tài khoản Paypal hoặc MoneyBoocker để nhận tiền.



Bạn vào Tipter Comp/My tips chọn hình thức tham gia và đặt cược (rất nhiều giải đấu).

Ví dụ: bạn chọn giải Champ League
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Market: (chọn kiểu chơi) Full Time Result (cả trận), Total Goals (tổng số bàn thắng)....

Selection : chọn đội thắng và tỉ lệ cược

Tip Comments: viết lời bình bằng English (có thể bỏ qua)

Total Stake (£): (đặt cược £)

Confirm tip >> Confirm.

Exploring OLBG/Refer Friends to OLBG để giới thiệu hưởng hoa hồng 1£/ref.

Kiếm Tiền Với MyLikes

Nói đến kiếm tiền trên mạng, có thể bạn sẽ nghĩ ngay đến Google Adsense (GA), AdBrite hay Bidvertiser – 3 trong số rất nhiều các mạng kiếm tiền uy tín nhất cho các blogger hiện nay. Tuy nhiên, khi đã có uy tín, thương hiệu thì sẽ đồng nghĩa với nhiều blogger tham gia và cơ hội sẽ được chia nhỏ ra cho tất cả. Khi mà chiếc bánh bị chia nhỏ thì mỗi người sẽ nhận được phần ít hơn. Đó là lúc chúng ta hướng tới các mạng mới và các bạn chắc hẳn sẽ đồng ý với quan điểm trâu chậm uống nước đục mà mình từ đề cập trước đây.

Mạng quảng cáo mà mình muốn giới thiệu đến các bạn hôm nay có cái tên rất lạ – MyLikes. Đây là ý tưởng của Bindu Reddy và Arvind Sundararajan – 2 cựu nhân viên của Google phụ trách các sản phẩm Blogger, Google Docs, Video, GMail, Google Base và Shopping. Arvind cũng từng là kỹ sư phụ trách mạng quảng cáo Google Adsense. Tuy nhiên, họ đã không cảm thấy Google Adsense còn phù hợp nữa nên đã quyết định thành lập mạng MyLikes và hy vọng sẽ mang lại một luồng gió mới với nhiều kỳ vọng mà Google Adsense chưa làm được.


MyLikes là một mạng quảng cáo truyền miệng dựa trên nền tảng là các bloggers có tầm ảnh hưởng (gọi tắt là Influencers). Các Influencers có quyền chọn để viết hoặc đề nghị các “Likes tài trợ” (Sponsored Likes) đến độc giả của mình thông qua blog, trang web của họ hoặc tài khoản Twitter. Influencers có thể kiếm tiền cho mình hoặc quyên góp cho các tổ chức từ thiện mà họ yêu thích mỗi khi có ai đó nhấp chuột vào một “Likes tài trợ” trên blog của họ.
Ra đời vào cuối năm 2009, mạng kiếm tiền được Mylikes tham vọng sẽ giải quyết được những nhược điểm mà Google Adsense đang gặp phải như quảng cáo không phù hợp nội dung, CTR thấp, giá quảng cáo không phù hợp….. Với Mylikes, bạn sẽ kiếm được tiền chỉ bằng các công đoạn hết sức đơn giản như:

Đăng ký thành viên thông qua tài khoản Twitter

Bước 1: Tạo 1 tài khoản tại
http://twitter.com


Bước 2: Đăng kí dịch vụ mylinks để kiếm tiền





Đăng ký xong rồi click tiếp vào nút này và làm theo hướng dẫn


Chọn nhà quảng cáo phù hợp với lĩnh vực của bạn
Tạo các Likes tài trợ (Sponsored Likes) và post lên blog hoặc tweet lên Twitter (bạn cũng có thể đặt banner lên blog của bạn theo dạng widget)
Với mỗi cái nhấp chuột vào Likes tài trợ, bạn sẽ được trả từ $0.2 đến $1 (con số mà Google Adsense chưa dám đặt ra)
Có 1 điều bạn nên lưu ý là các nhà quảng cáo cũng có các điều kiện nhất định, các click từ Việt Nam gần như không tạo ra thu nhập. Cách tính giá 0.2-1$ là dựa trên cách tính cho các click đến từ Mỹ và các nước phát triển. Đây là xu hướng chung cho tất cả các mạng chia sẻ lợi nhuận khi mà tỷ lệ click tặc của Việt Nam vẫn đứng #1 thế giới.

Với giá CPC ổn định từ $0.2 đến $1, Mylikes đang là tâm điểm thu hút được rất nhiều sự quan tâm của các blogger trên thế giới. Họ quan tâm đến MyLikes là do cách tiếp cận mới của mạng này và do thu nhập từ Google Adsense giảm mạnh cũng như đăng ký tham gia Adsense không còn đơn giản như trước đây.

Cảm nhận ban đầu của http://beautifulgirlvn.blogspot.com khi tham gia MyLikes là khá đơn giản, không khác gì mạng SponsoredTweets, Ad.ly. Tuy nhiên, MyLikes có CPC khá cao và cách mà họ tiếp cận khách hàng cũng khá thú vị. Các quảng cáo sẽ do cộng đồng đánh giá và khả năng click sẽ khá cao nên thu nhập hứa hẹn sẽ có nhiều thay đổi nếu như lượng traffic đến từ các khu vực phát triển. Mình sẽ cập nhật thêm về mạng này khi có thêm thời gian trải nghiệm.
Đừng bỏ qua cơ hội này nếu bạn không muốn hối tiếc nhìn người khác nhận $ 1 cách dễ dàng từ vụ Facebook Wishlist vừa rồi. Twitter lớn ngang ngửa Facebook.


by http://my.opera.com/prophb

SEO for Google - Get the Google SEO Optimization techniques needed for top rankings in Google!

Google (SEO) Search Engine Optimization
A great site is useless unless people know where to find you. This is where search engine optimization services come in handy. The methods used to keep your site in the top pages of Google for a long time will depend on if you know how Google ranks it index. Since only the engineers employed by Google know the answer, it is up to the rest of us to speculate on what may work, and what we know doesn't work.
Search Engine Optimization for Google
Read that again - Knowing what to do to your site in order for Google to properly recognize and categorize your site is the first step in achieving top rankings in Google. Internet Marketing SEO, and in particular, Google SEO is the key. The easier your make your site to be understood by Google, the better chances you'll have of getting top spots in Google's index. Google search engine marketing is the answer to getting your site found.
Google, the world's number #1 Search Engine
If you made it to this site, chances are you found it using a search engine, and it was probably Google. Google currently dominates the Search Engine market partially because of its results, and more importantly, its "uncluttered" look. If you visit Yahoo or MSN there is so much information that it could easily overwhelm the typical AOL user.
The value of a top position in Google
What would you do if you were in one of the top spots in Google's index for your most popular keyword? Do you realize that many millionaires have made their fortune by having a top rank in Google? Google is the most popular search engine in the WORLD and has no signs of slowing down anytime soon. Google Search Optimization has to be part of your marketing strategy.
Why is it so hard to get a top spot in Google?
Its not. By reading my book "SEO for Google", I will show you ALL THE TECHNIQUES needed to get your site ranked on the first page in Google. Its not hard, but rather, KNOWING WHAT TO DO! It took me years of trial and error and many, many mistakes, but after constantly reviewing what worked and what didn't, I finally stumbled onto the "secret" of getting top rankings from Google. Google Search Engine Marketing is a process that will get your site ranked.

The first Google Secret? THERE IS NO SECRET!
Don't be fooled by companies claiming that they have "secret" to getting top placement in Google. The only secret is KNOWING what Google LOOKS for when they rank a site. It is guessed that there are over 100 separate components to Google's Algorithm that determine how a site will appear when a user enters in a keyword.

When you buy my Google Optimization Guide, "SEO for Google" - YOU WILL KNOW EXACTLY WHAT TO DO!

STOP WASTING TIME!

Can you afford to wait another day not appearing in the top positions for your keywords?

How much is that costing your business? How much would your website be making for you if you had a top position in Google?

What will my guide show you?
Everything you need. I won't just talk about what I've done in the past and make you guess at what I do. I will give you -

THE ACTUAL CODE USED TO GET TOP RANKINGS IN GOOGLE!

These are the EXACT SAME techniques I use to optimize for my own clients, and I will take you by the hand and give you the exact code to use, WHERE TO PUT IT, and how to get Google to come to your site like a heroin addict.

Why am I doing this?
When I brought up the idea of this guide, many in my profession questioned why I would expose the methods used to get high rankings. It's simple: I am only one person, and I can't possibly optimize every site on the Internet! But I can help others who are looking to learn search engine optimization for Google on their own.

I remember when I first started learning about search engine optimization over 5 years ago. I knew NOTHING. But, I was fortunate enough to work in an environment where I was able to learn new ideas and technologies. Search engine optimization was and still is fascinating to me. So, with my employer's blessings, I started to learn everything I could about seo.

First, I started by joining any forum about search engine optimization that I could. I did a TON of reading for about 6 months, and I was always too intimidated to ask any questions. HOW STUPID WAS THAT?!

As you will come to learn, there are many generous people who visit the forums (And I provide a list of the essential forums you should be a member of), and are extremely helpful in offering tips and advice.

:: HOWEVER ::


No one would actually share their actual "Method" or "Technique" that they used to gain top rankings for their clients. Thus, a mysterious shroud of secrecy surrounds the search engine optimization industry. It seems that they wanted to help a newbie, but not let them look "under the hood" to see what really happens to make their clients successful.

So Much For That!

My guide will show and explain everything you need to do in order to make your site a perfect match for Google's indexing algorithm for your chosen keywords and phrases. I will step by step walk you through the process of implementing site changes that will have Google place a favorable rank for your site.
How long will it take?
I'm not going to tell you that it will happen overnight. SEO is a time-consuming effort. Sorry. No magic here. It's going to take time and application of my techniques to get your site top rankings. But it's well worth it. If your site is already indexed and ranked by Google, you can expect to see reults in as little as 60 days. If your site is brand new, you should expect to see results in about 6 months. This may not be what you want to hear, but it's what I've done and seen in my years of optimizing sites.
GET STARTED RIGHT NOW!


Remember, as in any evolving technology, time is of the essence. If you are smart enough to purchase a copy of my guide, "SEO for Google", you will be one of the few and successful people to have a site that is highly ranked in Google.

So why are you selling this information?


As I mentioned earlier, I am only 1 person, and cannot possibly serve the entire Internet. The next question asked is, won't this potentially eliminate your job? Nope. There are over 8 BILLION (8,000,000,000) pages in Google's index. That's quite a number of pages to optimize, don't you think? And, not all of them are going to be optimized. So, don't worry about anyone losing any income. As in any business, if you are talented and persistent, you will survive.


How long will it take?


I have a way to get your site indexed by Google in just 4 days FOR FREE! This is EXTREMELY important since Google likes to find your site on its own, and not through their link submission. This piece of information alone is worth the price of my guide. Also, a lot depends on how fast you can employ the techniques to your site. If you have access to your site, you can begin immediately, AS SOON AS YOU PURCHASE THE SEO FOR GOOGLE GUIDE!


WHAT ARE YOU WAITING FOR?


By not purchasing my SEO for Google guide, you are letting thousands of leads and interested viewers find your competitor's site, and they will buy from them. Remember, most internet users ASSUME that the website that appears in the top rankings IS THE BEST SITE ABOUT WHAT THEY'RE LOOKING FOR!

This is why it is so critical to make sure they find your site. By using my proven techniques in my SEO for Google guide, you will GREATLY enhance your chances of being in that top position.

Click here to order now!

What does the SEO for Google ebook cover?


Step-by-step instructions how to research your keywords with examples.

How to choose keywords that will bring you massive traffic and sales.

Target the wrong keywords and all your efforts will be just a waste of time.

Building and Optimizing your website for Google the most effective way.

Meta Tags - Yes, they are still important.

I'll give you the exact same code I use to optimize so that Google will love it and you will prosper in the search engines.

The best way to make your website relevant to search engines is to think like them, I'll show you how.

What techniques to implement in order to gain high rankings in Google.

A checklist with 8 items critical to the success of your website.

I'll not only give you the exact code that I use, but also explain why it works, and why it will continue to work.

The 2 Meta Tags absolutely critical to controlling Google.

Learn the best way to get critical In-Bound links to your site - without reciprocal linking.

How to guarantee that Google crawls your entire site - from one page.

How to keep Google from indexing sensitive information on your site.

Insert a simple piece of code onto your pages that will give you an edge over your competition.

I'll give you the exact same code I use to optimize your site so that Google will love it.

Access to the same resources that I use to gain high rankings.

Learn how to get your site into the Open Directory Project (and potentially listed in 312 other directories from this one!)

Learn how to use "Spiderbait" - i.e. get Google to come to your site and index your pages within 4 days!

PageRank - It's affect on your rankings and how to build your site's PageRank

Reciprocal Linking - Why it works and how to make it work for your site.

by http://www.seoforgoogle.com/

Search Engine Optimization (SEO)

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.

Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

Google Webmaster Guidelines
Google 101: How Google crawls, indexes and serves the web.
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Some useful questions to ask an SEO include:

Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What's your experience in my industry?
What's your experience in my country/city?
What's your experience developing international sites?
What are your most important SEO techniques?
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:

Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
Amazingly, we get these spam emails too:

"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.

No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

Be careful if a company is secretive or won't clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.

You should never have to link to an SEO.
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.

Choose wisely.
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.

Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.

What are the most common abuses a website owner is likely to encounter?
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
doesn't distinguish between actual search results and ads that appear on search results pages
guarantees ranking, but only on obscure, long keyword phrases you would get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from "fake" search engines, spyware, or scumware
has had domains removed from Google's index or is not itself listed in Google
If you feel that you were deceived by an SEO in some way, you may want to report it.

In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580
If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.

by google.com